Truckpedia
Branding, Website Asset Design, Social Media & Print Design
Truckpedia is a transportation management system (TMS) designed to help trucking companies automate and simplify their daily operations. As the lead in-house designer for this fast-growing SaaS startup, I collaborated closely with the team on the platform’s visual identity, digital and printed assets, and marketing collateral. My work included branded graphics for digital campaigns, social media, website assets and printed resources.
The goal was to create a brand that highlighted Truckpedia as a software company but not a typical Silicon Valley startup. Instead, it needed to feel down-to-earth and authentic, built by carriers for carriers. To support this, a monochromatic color palette in blue tones was chosen to convey professionalism and trustworthiness without feeling overly flashy or tech-centric.
Print Design
As part of Truckpedia’s efforts to expand its reach, the company regularly participates in trucking trade shows and industry conferences to connect with potential customers and showcase its services. I was responsible for designing all printed materials used at these events, including trade show banners, brochures, one-pagers, tri-folds, posters and business cards, ensuring a cohesive and professional presentation across all touchpoints.
Social Media and Digital Ads Design
To reach a broader audience, Truckpedia expanded its presence on social media, using these platforms to connect directly with potential customers. I developed and managed the visual approach for social media content, creating designs that reflected the brand’s identity while engaging its target audience. As the company moved into paid advertising on Facebook and Instagram, I also took the lead in designing visuals for digital ads, ensuring consistency with the brand and maximizing visual impact across platforms.
Digital Assets
To complement Truckpedia’s digital presence, I created a range of visual assets that supported marketing and product communication efforts. This included designing slide decks to highlight key software features, creating YouTube thumbnails to enhance video content, designing blog covers to keep a cohesive look and developing custom illustrations that reinforced the brand’s identity across digital channels.








