Truckpedia: Social Media & Print Design

As the in-house designer for this fast-growing SaaS startup, I led the creation of a wide range of print materials to support marketing, sales, and brand visibility. This included tradeshow banners, brochures, one-pagers, tri-folds, posters, and business cards. I prepared all assets as print-ready files, ensuring accurate use of CMYK color profiles, high-resolution imagery, bleeds, crop marks, safe zones, and proper trim alignment. I also optimized colors to maintain tone consistency between screen and print, using print-friendly palettes that minimized shifts across coated and uncoated stocks.

In parallel, I developed digital graphics for Meta and Google campaigns, maintaining a cohesive look across all platforms. This included social media visuals, email graphics, landing page assets, and internal presentation decks. Every design adhered to brand guidelines while allowing for creative flexibility, ensuring the brand remained scalable, recognizable, and consistent across both digital and print formats.